Be Southern for Good.

Royal African Company is a multifaceted art...experience. Ever evolving, the purpose is to not fight the Southern past, but utilize it to better the future.

Supporting South Carolina businesses and organizations, first, employing sustainable buying and making practices + sharing the history of the South through creating space for artistic expression is just one way to be Southern for Good.

Image Courtesy of CrushRush Photography (

The Artist.


SaBrina Jeffcoat


SaBrina O. Jeffcoat is a visual artist specializing in mixed media pieces with sculptural elements. Previously having worked in art sales and  exhibition design with the Savannah College of Art & Design, SaBrina is now working within her purpose, building community through art.

SaBrina has ultimately utilized her education and experience to ensure the success of her first business venture, Royal African Company, Ltd. Co., a  retailer of afrocentric accessories and home goods. Royal African Company, Ltd. Co. aims to tell the story of the people of color that have made the South the rich place that it is today through artfully crafted goods.

SaBrina O. Jeffcoat earned a BA in Studio Art from the College of Charleston.

Image Courtesy of Rob Coffey Photography (

Let's Get Started.

Our amazing collaboration is but a click away!